Thinking of sprucing up your website? Well, Squarespace has launched a couple of new, sleek templates that you could try out. Squarespace is one of the most popular content management systems (CMS) and website builders on the market. They have tons of features for things like portfolios, e-commerce, online scheduling tools, the list goes on. If you’re looking for a good website platform, check out our Squarespace review, and you’ll see that they are, quite honestly, one of the best out there.
Keep reading as we’ll talk about all their cool templates and why you should care about them. The design of a website is more important than people realize, which is why we’ll be covering classic and new Squarespace designs that can help drive traffic to your site.
Best Squarespace Templates 2025: Our Top 5 Winners
With so many templates to choose from and new Squarespace designs being added all the time, it can be hard to select your favorite. We put together our top 5 favorites to hopefully help you see what qualities to look out for:
Template | Galapagos | Brine | Paloma | Ready | Bailard |
Best for | Online shops | E-commerce features | Blogs and podcasts | Service-based businesses | Blogs and informative sites |
Why we love it | Bold minimalism that highlights the products | Modern design that will make any merchandise catalog shine | Beautifully displays text but highlights it with enticing image placement | Online scheduling tools, blogging features, etc. Focuses on text content with complimentary image placement | Plenty of room for articles, blog posts, etc. It also has a clean layout that makes everything organized and easy to read |
What Are Website Templates?
Templates are pre-made layouts for your website that let you drag and drop your content into the design, allowing you to quickly build your site without the need to know any coding. Because it’s such a huge design element, it will be a big reflection on your personal brand, business, portfolio, and how you represent yourself. Choosing the best template to characterize your website is important.
Fortunately, most templates allow you to customize them. You can also build a template from scratch with Squarespace Blueprint AI tools. Putting your own touch on your template is just another way to reflect your brand in the design.
Some content you can use in your template include:
- Logos
- Photo galleries
- Artwork
- Blog posts
- Contact information
- Color schemes
- Fonts
- Image blocks
- Headings and subheadings
What to Look for When Choosing Your Template
Now that you know what a template is, here are some tips on how to choose the right one. It’s not really a one-size-fits-all situation, at least not if you want your site to stand out. You’ll want to choose one that meets all of your needs, not just one that looks pretty.
Also, if you already have a site? Think about how long it’s been since it’s had a refresh. Does it look dated? Are there features that are missing or clunky? These tips can help you with a revamp to boost your business. Now, let’s break it down into must-haves for your template.
Make Sure the Template Provider Has Strong Website Building Features
While we’re focusing on Squarespace, this is a general rule for anyone building a site. You can have a gorgeous template and a website that looks incredible, and…it can still be garbage. What if the design is unresponsive and would-be customers click and click, and nothing happens? What if it’s not secure and puts people’s private data at risk? What if it has tons of downtime and is full of bugs?
Before you pick your template, really dig into the perfect website builder that won’t let you down. In 2025, that also means it has to be responsive and compatible with mobile versions. People do everything on their phones, so you don’t want to have an incompatible site drive away mobile-based visitors.
Industry Trends
You don’t have to try to make yourself look like every other competitor out there in your industry. In fact, you shouldn’t. You do want to stand out. However, it doesn’t hurt to do a little homework and see if there are features or designs in other sites that are drawing lots of traffic.
Maybe it’s something as simple as a color scheme, or maybe your competitors are making online scheduling available. That last one is huge these days. If people can avoid making a phone call, they definitely will. Find out what is working for other websites and take these factors into consideration.
Focus on the Goal of Your Website
Keeping your overall goal at the forefront will help you narrow down the perfect template in a sea of overwhelming choices. Are you trying to showcase your portfolio for recruiters? Are you trying to display your products in an enticing way? All about blogging? All about e-commerce? Templates often focus on these categories. In the case of Squarespace, you can tick several boxes with similar categories, and they’ll give you a short list of templates that match these needs. It’s a great help to make your decision easier.
Tools and Features
Templates are our main focus, but the more integrated tools and features your website-building platform has, the more you can automate technical requirements and make design fast and easy. Squarespace has several of these kinds of assistive features. Whoever you end up with, be sure they have all the extras that make your life easier.
Customizations
Even though templates come mostly pre-designed, you still can put your own spin on it and make it your own. Be sure to take advantage of these options and choose a website builder that gives you lots of choices. The last thing you want is to look like everyone else.
Media and Images
It doesn’t matter if your website is a purely text-based blog, you need graphics. High-quality ones, too. If your site visitors just see an endless stream of words on a white screen with nothing to spice it up, they probably aren’t going to stick around. What kinds of graphics you use will depend on your site goal. If you have a written blog, break up the monotony with relevant images. Even free stock photos can look professional.
If you are focused on the graphics being the main reason for your site, such as with a photography portfolio or images of your product catalog, don’t skimp on quality. The better your photos look, the better your entire site looks. Also, choose a template that fits your needs. Photography templates will be very image-heavy with much less room for text. If you write long articles for your site, these aspects may not fit well together. Where your images are displayed and how prominent they appear are important considerations when selecting your template.
The Best Squarespace Templates for Your Business Needs
Squarespace is known for its gorgeous, professional templates, which is why so many businesses and creatives choose them for their site needs. It’s hard to go wrong, but even so, you still want to pick something that truly reflects you or your business, which won’t be hard with so many features available.
One happy Squarespace user puts it well, “It’s got everything baked in, global colors and fonts, easy dashboard for the non-designer types to navigate, all the analytics, and a well-polished e-commerce system.”
Here are some of the best Squarespace templates 2025 has to offer, including interactive designs, bold minimalism, and media-friendly choices.
Best Squarespace Templates for Photography
If you have heavy photographic needs for your site, Squarespace currently has 29 templates that are specifically geared for photo display. Keep in mind that you don’t have to be a photographer to need a site that’s catered to this medium. Other examples are a fine-dining private chef who wants to show off their food, custom dressmakers who want to display their designs, or anyone who uses photographs as their main marketing tactic.
Squarespace does a great job of letting you thoroughly explore their template designs even before you decide to become a customer. You can play with their color schemes, see how a mock website would look, and click on functional interactions such as contact forms or social media links. It’s the perfect way to get a preview of what your site could look like. Here are some of our very favorites from Squarespace’s photography templates:
- Minetta: The dark, minimalist design really makes colorful photos pop, and it displays several photos at once without looking cluttered.
- Matsuya: Similar to Minetta, it has a white, bright background that is also a good canvas for gorgeous photos. Also, the menu navigation and header are very minimal so as not to distract from the rest of the portfolio.
- Mycelium: This template is perfect for anyone who also uses video-based media. You can display both photos and video content in a stunning, dramatic, and interactive way.
Best Squarespace Templates for Blogs
The blogging atmosphere has shifted a bit in the last decade or so, but blogs are still very relevant, especially for businesses who want to draw in site visitors with solutions for queries they may have. It’s an important way to keep your website up to date and worth visiting over and over again, as it continually adds content.
There are over 50 templates for blogs on Squarespace, so it wasn’t easy to narrow down our favorites. With so many to choose from, many of these templates have mock-up sites that cover a wide range of blog types. Recipe blogs, environmental activism, podcasting, it’s easy to imagine your own site in these templates. Here are our top three picks:
- Myhra: This template has a great balance of text-based content and plenty of places to put eye-catching photos. It’s important with blog sites to have visuals that break up the monotony of endless text. Myhra gives the perfect blend. Also, the color templates are particularly eye-catching and noticeable.
- Bailard: This template has subtle but pronounced color schemes that lend a softness and refinement to the web pages. What’s more, it’s very clean and orderly, making it very easy to navigate, especially when reading the blog posts. Perhaps best of all, the areas for photos perfectly accent the posts without getting in the way or distracting the reader, which is the last thing you want for your site visitors.
- Paloma: Podcasts are definitely their own form of blog, and the Paloma template shows how easily this medium can blend with text and photo-based content. It offers several formats to peruse, but it never feels too busy or cluttered, and navigation is simple and intuitive.
Best Squarespace Templates for E-commerce
Many templates can be used for e-commerce, regardless of their category. However, if you’re really serious about selling, looking for a template that has buyer-specific features and a way to show off your products is a must. If you haven’t noticed, one universal need for a good template is stunning graphics. It doesn’t matter if you have a blog, a podcast, or an online shop, and people tend to be visual. Professional-looking graphics will help attract them. Squarespace templates always have that in mind.
Our favorite templates for online shops:
- Galena: This template was made to display products and make shopping easy. There is plenty of opportunity for text-based content, such as FAQs, About Us, and contact forms. However, the e-commerce-specific features like drop-down lists of merchandise, quantity options, and Add to Cart really take the guesswork out of organizing your shop.
- Brine: This online shop template is completely stunning. If your online shop is product-heavy and you want to really make your merchandise shine, Brine is your answer. There are also blogging features you can integrate, plenty of e-commerce tools, and everything is big, bold, and beautiful.
- Galapagos: This is one of the more modern Squarespace templates. It combines minimalism with bold display, lending itself particularly well to anyone with a really visual line of products. Because it’s somewhat stripped down, it’s also very user-friendly. There are no distractions or clutter. The focus is on the merchandise. The blog and e-commerce features only make it more versatile.
Best Squarespace Templates for Service-Based Businesses
Service-based businesses can include categories like personal training, financial advice, home remodeling, etc. Service-based means you are the product. It’s all about highlighting your skills. The template you choose should be a good fit for your specific expertise. For instance, if you’re a kitchen remodeler, choose a template that has lots of photographic displays. Before and after photos are what will really draw in clients.
If you’re a financial advisor, you’ll still want some pictures, but you will focus more on text-based content, such as your list of services, your prices, contact forms, and even some blogging capabilities to emphasize your knowledge and entice visitors with valuable financial tips. Note that several service templates on Squarespace are extremely simplistic, which can be good if you really just want to put your contact information out there. If you want more from your template, though, make sure you really take a look at 45+ recommendations.
Here are some great templates to consider:
- Ready: If you want photo placement that will draw the eye but isn’t the main focus of your business, Ready is the perfect blend. Text placement and spacing are clean, easy to read, and extremely organized, which is what you want your business to reflect. Online scheduling tools and blogging features further expand the usefulness of this template.
- Noll: This is one of the more popular templates for a reason. It provides a blend of bold font placement and opportunities for vivid graphics and still lets you focus on things like your list of services, contact information, and customer reviews. It’s also very whimsical and quirky, helping you stand apart in a crowd of boring sites.
- Kusa: If your business relies on a lot of photos and images, this is a really stimulating and dramatic template. Text is thoughtfully placed and surrounded by opportunities for images, which helps draw the eye to both of these content types. They complement and frame each other, helping site visitors want to keep scrolling, especially as it’s perfect for a portfolio gallery.
Best Squarespace Templates for Small Businesses
If you’re a small business, the template you choose can vary wildly. You may still need e-commerce features if you have an online shop and think it will grow. Or, if you’re a small hole-in-the-wall restaurant (those are always the best), you will still want something to show off your dishes. Fortunately, Squarespace has several industry topics, such as local business, restaurants, home and decor, etc. Browse through and see if there is a similar fit to your business.
Also, be sure to plan for the future. If you think your small business could someday be a not-so-small business, you’ll want a theme you can grow into. Because your business can have so many different categories, we’ve chosen a few from different sectors to give you an idea of what could be a good fit:
- Auburn: This template is particularly suited for restaurant owners. The layout is a mix of image-heavy content (people do eat with their eyes first), and easy to read text, such as when listing the menu. There’s an online reservation feature, too, which instantly creates a recurring draw to your site.
- Selene: This is another example of modern Squarespace templates, yet it has a design that will stay relevant over time. It has lots of space for large images, which is perfect for a small business with something to show off, yet it also has several opportunities for text, services, contact forms, etc.
- Anza: For small businesses with more to say than show, Anza is a good fit. Like any template, you should take advantage of eye-catching graphics, but the layouts and spacing in Anza leave you plenty of room to list your services, expertise, background, and scheduling.
Frequently Asked Questions
Which Squarespace template is best for e-commerce in 2025?
For very simple e-commerce, many of the Squarespace templates for small businesses will do, but you will want to focus on something that can grow with you. Galena, Brine, and Galapagos are our personal favorites, but play around and decide which one aesthetically fits your needs. Just be sure to focus on actual e-commerce tools too, not just what looks pretty.
How do I customize Squarespace templates?
You can customize whatever template you choose with a variety of styling options, such as:
- Colors
- Animations
- Spacing
- Buttons
- Forms
- Image blocks
- Fonts
- Add new pages from a variety of layouts
- Layer, resize, and move blocks
The customization tools are intuitive, and you can save your changes as you go or even come back and redo them later. Just look for the edit prompts.
Once I choose a Squarespace template, can I change it later?
If you build your website and then see new Squarespace designs later that you just have to have…can you actually do that? You can adjust your template, but whether you can choose a new template will depend on which site version you’re using. If you’re using version 7.0, you can switch to a new template. 7.1 users, however, do not have this ability. You can still keep your site fresh with customizable styles and updates, even with 7.1, which is often enough to keep your website modern and relevant.
The reason for 7.1 not having the ability to switch templates is that it’s so customizable you shouldn’t need to. All 7.1 sites have the same starting template family, so it’s easy to get creative without having to change it from the ground up.
Is it better to build a template from scratch?
You can build your own template with the Squarespace Blueprint AI feature. This helps you design each step, giving you control over:
- Your brand personality and site title
- Your homepage layout
- Various pages, sections, etc.
- Images (you can access Squarespace’s library of images, too)
- Fonts and color palettes
- AI-generated descriptions (if you wish)
Whether this is a better route than using one of their premade templates depends on you. Do you have a strong sense of design and creativity? Do you know how to make your content stand out and how to draw the reader’s eye? If you feel confident in this, go for it! You can always peruse their pre-existing templates for ideas on features you want to copy into your design.