E-commerce Trends 2025 – What’s Huge, Happening and Here to Stay

A regular e-commerce storefront with page upon page of products? Ew. That is so last year. Come with us as we dive into the most prevalent e-commerce trends for 2025.

Jump on the bandwagon and find out what’s new with mobile commerce, AI in e-commerce, social commerce, and more.

But first, let us introduce you to the top web hosting services out there:

It’s no secret that no one can step away from their phones these days. But, going into 2025, mobile commerce (now simply referred to as m-commerce by those in-the-know) will be a priority for any e-commerce business looking for success.

In the US, specifically, mobile e-commerce sales are expected to reach $710 billion by 2025. If you are interested in getting a slice of this m-commerce pie, you — and your site — will need to go beyond the standard mobile-optimization features that we have seen in the past. Truly being ahead of the curve on this one means:

• Leaning into shoppable media, with apps and plugins that allow you to live stream shopping shows and simultaneously stream across multiple platforms for a truly immersive experience.
• Optimizing the sites for voice shopping, with SEO-optimized long tail keywords, voice-powered search plugins, and product descriptions that have a natural cadence and flow.
• Integrating mobile-friendly payment methods like Apple Pay, Google Pay and Venmo, for easy shopping on-the-go.

The days when business owners used to be scared that the AI-overlords would take over, are long gone. Looking toward the new year, e-commerce giants are wondering: What can AI do for me? The answer is: much more than you think.

If you can think of it, chances are there is probably an AI (artificial intelligence) tool that can help you do it quicker and more efficiently. In fact, there is a whole range of AI tools that can help you brainstorm ideas for other AI tools that can help you with daily tasks (was that too meta? Probably.)

There is a good reason why AI is sticking around in the new year. AI handles so-called “Big Data” in a way that is more organized and efficient than, well, humanly possible. Leaving you with more time and capacity to handle the parts of your e-commerce business that could use the human touch.

The AI in e-commerce trend for the next year is working smarter, not harder.

Use AI to design your website…

Use AI to improve your SEO…

Use AI to create custom images, come up with product descriptions, titles, and labels…

You can even use AI to set up personalized shopping experiences or dynamic product recommendations that change and adjust depending on your target audiences’ behaviors and needs.

AI is also leading the charge in the customer service department, with a recent Gartner Survey concluding that 85% of leaders will explore the use of conversational generative AI (GenAI) solutions in 2025.

Alright, just because everything is trending toward smaller, mobile screens — this does not mean that e-commerce websites or their content are getting any less eye-catching or creative.

The reality is that with these smaller screens, have also come shorter attention spans. According to the renowned researcher Gloria Mark, the average attention span is down to about 47 seconds. This means e-commerce businesses have to do more to entertain their shoppers — and they have much less real-estate to do it. That’s where cool and creative new technologies come in.

The biggest e-commerce giants are already working on incorporating cutting-edge augmented reality (AR) models on their sites to bridge the gap between our digital and physical worlds. We have seen this first-hand with things like Amazon’s new “View in Your Room” feature that allows users to test out products in their space, before making a purchase.  Shopify has even posited that their AR-tech led to an up to 40% increase in conversion rates for certain brands.

Incorporating virtual try-on experiences, augmented tours and showrooms, and virtual demos of products — will not only help you stay on-trend — it allows online shoppers to explore and connect with your products and services like never before.

Man touching an e-commerce concept on a touch screen with his fingers

Talking about connecting with your target audience — the e-commerce Trends for 2025 say successful and cutting-edge e-commerce is all about expanding your presence. Granted, focusing on reach is not exactly a ground-breaking philosophy (Did we hear you say “florals in spring,” Miranda Priestly?). However, in 2025 this “reach” is more expansive and interconnected than ever before.

We have already discussed how live shopping events, shoppable media and interactive, immersive technologies are going to be big this coming year. The good news is that all of this can also feed into a well-planned social and omnichannel approach for your brand.

In the new year, shoppers want to be able to shop wherever they are, both physically and virtually. This means that brands will have to craft a unified shopping experience that is accessible across every possible touchpoint. Naturally, this includes getting your social media presence up-to-scratch and jumping on any necessary social commerce trends in 2025.

Again, sustainable and ethical business practices are not necessarily new ideal in the world of e-commerce. However, what is shifting as we move into the new year, is how customers think about the brands that they buy from.

A 2024 report by Simon-Kucher found that a whopping 64% of evaluated consumers place sustainability among their top-three evaluation criteria when making a purchase. This is further emphasized by a PwC survey, which found that consumers are willing to spend 9.7% more, on average, sustainably produced or sourced goods.

So, it seems like green is the “in” color for 2025. With both established and aspiring e-commerce brands having to ensure that their business practices, their business partners, their products, their packaging — and yes, even their web hosting provider — is environmentally and socially conscious.

One thing is clear — there are a ton of exciting new technologies and opportunities on the horizon for e-commerce in 2025! However, we cannot deny that consumers all over the world are still tightening their purse strings to deal with rising global economic pressures.

To combat this, you will need a storefront that is not only sleek, beautiful and highly optimized — but an all-encompassing e-commerce hosting service that will help you to integrate key trending elements. This includes various mobile commerce elements, new AI tools, cutting-edge augmented reality, and a strategic omnichannel presence, all in one.

This is a tall ask, but some of our favorite web hosting services can do it all (and more):

• Hostinger offers a drag-and-drop editor, free domain name, and support for up to 500 products. It also provides over 150 templates, 58,000 plugins, and AI tools like an image generator, SEO tools, and heatmaps.
• Wix supports drop-shipping, print-on-demand, and up to 1,000 product variants. It features 900+ customizable templates, AI-powered product descriptions, site personalization, and smart recommendations.
• Shopify includes free SSL certificates, unlimited bandwidth, and PCI compliance. Its AI tools, like Shopify Magic, help with image editing, product descriptions, and customer FAQs.

If you want to compare these web hosting services, check out the table at the top of the page.