State of the Internet – 52 Facts You Didn’t Know About the Net

Hi there. My name is Steve. I have gathered a few Internet statistics. Some likely will surprise you or make you question if they are really true. There’s no real reason why I got this together.

Actually, the idea came as a result of a little wager my friend, Jonathan, and I had. It took about a month, but we got a lot of really cool stats and facts together. When you read these, you’re going to get a good idea of how Internet global trends are affecting you. 🙂

Internet Statistics 2018


  • There were 480 million more Internet users than there were in 2016. That brings us to a whopping total of 3.74 billion global Internet users.
  • Asia has more Internet users than anyone. Half of the world’s Internet users live in Asia. Asia has seen a numerical and a percentage increase in the number of Internet users as opposed to 2016. The only continent to come close is Europe, with 17 percent of worldwide users.
  • China is number one in Internet users, with more than 371 million users at the time we wrote this. That’s one quarter of the world’s Internet users. This increase is something to take note of because in 2016, China only represented around 21.97 percent of global Internet users.
  • China’s Internet users are more than twice the population of the USA.
  • Around 9.2 million people of the United Arab Emirates use the Internet. A surprising 99 percent of United Arab Emirates citizens use the Internet. This is not seen anywhere else in the world.
  • $2.1 trillion is the number of sales that in one way or another was connected to the Internet. This was only in 2016.
  • In 2017, it is expected that more than $205 billion is going to be spent on Internet-based ads. This will be the first time Internet ads exceed television ad spending, which is expected to come in at around $192 billion.
  • Everyday two million blog posts are published.
  • Everyday 5.5 billion Google searches are performed.
  • MongoDB is the most popular database hosting solution with over 24, 292 companies using MongoDB.

Domain Name Statistics 2018


  • As of the first quarter of the year 2017, over 330 million domain names were registered. Now you know why you can’t find a domain name. But fret not, I’ve included a domain name generator that might help you.
  • Domain name registrations have increased to the tune of 3.7 percent every year.
  • 38.8 percent of the domain names registered have the extension “.com”
  • As of August 17, 2017, there were more than 1,547 domain name extensions.
  • Can you guess the most expensive domain name ever sold? If you guessed Las Vegas.com for a whopping $90 million, you would be correct.

Web Hosting/Website Statistic Facts 2018


  • 1.24 billion is the number of websites on the planet as of August 2017.
  • Trivia question: Who published the first website, and when was it published? Ted Burners–Lee on August 6, 1991.
  • Coming in at 51.8 percent of all Internet traffic, bots do more “surfing” than humans who only count for 48.2 percent of online traffic.
  • YouTube is the second most visited website on the planet. Number one is Google, number three is Facebook, and number four is the Chinese site Baidu.
  • Since its creation in 2004, the CMS WordPress has managed to grab 58.8 percent of the market share, with an impressive 20 million active sites including Facebook, New York Times, and Forbes.
  • There was a 32 percent increase in hacked sites from 2015 to 2016. There’s no reason to expect this number to get any smaller in the coming years. That’s why we’re including a link to this guide on detailing how you can keep your WordPress site hacker free.
  • Google uses site speed for its ranking.


2018 Conversion and E-Commerce Statistics


  • Currently, more than $2 trillion a year comes from e-commerce accounts.
  • Out of $92 used in generating traffic, only one dollar goes to converting customers.
  • Did you know that 65 percent of shoppers won’t pay for shipping when ordering online? Thirty-five percent will pay to get their things shipped.
  • Even when you buy from a brick-and-mortar store, $.56 out of every dollar is the result of some digital interaction.
  • Only 23 percent of businesses are satisfied with their current conversion rates.
  • Men spend 28 percent more online than women.
  • Most people spend about five hours a week shopping online.
  • Most Americans, approximately 95 percent of them, shop online.
  • Price is a determining factor for 87 percent of American shoppers. For 80 percent, the price of shipping coupled with delivery speeds are what’s important. Seventy-one percent choose where they will buy from based on whether or not discounts are offered.
  • There’s a good reason to go after the top Google results search spot. If you have the top spot, you have a 34.36 percent click through rate if the person is using a desktop computer. If they’re using a mobile device, you have a 31.35 percent click through rate.
  • Does your business calculate its return on investment? If so, there is a 72 percent chance it has an effective marketing strategy.
  • Tired of being asked to turn off your ad blocker? There’s a good reason why businesses do it. In just 2015, ad blockers affected business in the amount of approximately $22 billion.
  • Fifty-eight percent of people say they want the first sales call they receive to discuss pricing. However, 65 percent say they want that first call to be goal focused.
  • Marketplaces account for 45 percent of e-commerce sales, with branded stores picking up the other 55 percent.
  • Amazon accounts for 80 percent of online marketplace sales.
  • Did you know that most people spend approximately $488 annually shopping via online marketplaces?
  • Not getting a reply to your email? Maybe you sent it on Thursday. Thursdays is the worst day for emails to be sent. Wednesday is the best.
  • Slow loading website bothering you? You’re not alone. It’s estimated that $1 trillion is lost every year to the e-commerce market as a result of websites that load slow. Look at these reviews to find a fast and reliable host.
  • Eighty percent of customers say they’ll buy something online as long as the shipping is free.
  • If the business offers personalized recommendations, they may increase their conversion rates 5.5 fold.
  • Fifty-one percent of US-based shoppers say that they will abandon a purchase if the website they are shopping on loads too slow.
  • People love using their mobile device to get on the Internet. However, people who use a tablet or desktop are more inclined to purchase. It has been shown that 8.5 percent of people who look at a site on their desktop actually put something in the cart, with 2.78 percent of these individuals actually buying something. Comparatively, when a person is shopping on their smartphone only 4.7 percent will put something in their cart, and only 0.8 percent will actually buy something. There is a little wiggle room in these numbers, but the desktop is the clear leader.
  • If you can get your website loading speed from eight seconds down to two seconds, you could see a 74 percent increase in conversion rates. This is based on information gathered by more than 30 big-name retailers.
  • Do you want proof that people have a short attention span? In 2010, if a webpage needed six seconds to load, there would be a 40 percent reduction in conversion. Today, a website with the same six second load time will have a 50 percent conversion loss.
  • Only three percent of mobile shoppers purchase the items in their cart. Between 25 percent to 30 percent of desktop shoppers purchase the items in their cart.
  • If someone tells you that you have the attention span of a goldfish, consider it a compliment. That’s because a goldfish has a nine second attention span. In 2000, the average human had a 12 second attention span. In 2017, that number has dropped to only eight seconds. This information is the result of a survey that Microsoft Corporation did on more than 2,000 people. Additionally, they monitored the EEG information of another 112 people.
  • B2C global e-commerce sales were around $1.7 trillion in 2015. By 2018. that number is expected to break $2.35 trillion.
  • Websites with a one second loading delay are likely to produce a seven percent conversion loss. If your visitors experience loading times of three seconds, approximately 40 percent of them will leave your site. Website builders are an easy fix for this.

Thanks to our infographic team for putting this together!

For more info check out our best hosting reviews page. 

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