The Top Blogging Trends for Canadian Bloggers in 2025

Depending on your audience, you may find that culturally relevant content is becoming more sought after. It could be that your blog resonates with a particular social or cultural demographic (mommy blogs, activism, lifestyle, heritage, etc.), giving you a very niche following.

It could also mean a more local focus in terms of Canadian-specific holidays, sporting events, and trends. Really, it all depends on who and where your intended audience is. If you are focused on all things Canadian, you may also want to emphasize local SEO for Canada best practices, which will be discussed later in more detail.

Video blogs (vlogs) and other short-form video-based content are incredibly popular formats that continue to grow. Even if you have a more traditional blog format, the ability to use video is still important to attract and engage your audience. Similarly, podcasts are another growing trend. Look into platforms like Spotify, Podbean, Apple Pod, Pandora, and CoHost for ideas on how to expand your content – or even just some small business tips and tricks.

If it applies to you and your content, make sure your blog can support podcast episodes, links, or other video or audio content formats. Some particularly popular video-based platforms to consider are:

• YouTube
• TikTok
• Instagram Reels
• Twitch
• Facebook
• Vimeo
• Uscreen

The environment has become an increasingly important topic to cover, regardless of the kind of blog you have. As eco-conscious consumerism rises, touching on this subject not only helps you gain attention, it can also spread awareness to your audience.

For instance, if you do take advantage of affiliate marketing, perhaps try to pair with sustainable companies who have environmentally friendly products. Many Canadians, and other eco-minded communities, have values that resonate with environmental responsibility.

Search engine optimization (SEO) is frequently changing, evolving and being fine-tuned. Finding ways to drive traffic to your blog is crucial, and there are multiple methods to do so. For one, whatever platform you use for your blog should have some built-in SEO tools or capabilities, such as:

• AI checklists
• Keyword suggestions
• Compatibility with analytics tools to measure site performance
• Relevant inbound linking
• Mobile-friendly displays
• Fast load times
• XML sitemaps

Canada-based bloggers may want to consider local SEO strategies, so that other Canadians can find them. This may look like:

• Creating an optimized Google Business profile
• Look for and use emerging keywords for Canadian audiences
• Using a .ca domain to indicate you are Canadian-based
• Create blog content relevant to local audiences

Emphasize link building to local and Canadian sites and businesses

Canadians have plenty of options when it comes to generating revenue from their blogs. While advertising and sponsorships remain popular among the biggest bloggers in Canada, affiliate marketing and digital products are on the rise going into 2025.

Affiliate marketing is huge all over the globe, with the market exceeding $17 billion (USD) in 2023. Fortunately, successful Canadian bloggers can enjoy a slice of this pie by joining well-known affiliate networks like Share-a-Sale, CJ, and even Amazon.ca. There are countless local and international merchants that offer affiliate programs, and it is certainly worth looking into if you are serious about turning your blog into a business.

Digital products or e-commerce is another great way to generate an extra income directly through your blog. Any blogging service worth its salt should have many compatible tools and features for you to use to improve your online sales. Platforms like WordPress and Wix even offer handy plugins that can assist with sales through third-party websites, affiliate links, paid memberships and more.

Taking advantage of social platforms helps bloggers increase their audience, spread their content, and even drive traffic from these platforms to their personal site. The important factor for 2025 is to pay attention to which social media sites are most popular.  For example, Bluesky is gaining momentum as Twitter (X) is starting to lose ground.

Ideally, bloggers should spread their social media efforts across multiple platforms moving forward. This ensures that you cast a wider net to reach audiences, and stay on top of relevant trends.

Hostinger is a stellar platform that provides managed WordPress sites (very popular for blogs), website builder tools, and web hosting plans for sites of all sizes. It offers plenty of e-commerce features, strong security practices, and is optimized for speed and reliability. Besides all these must-haves, bloggers will appreciate:

• Domain registration services, including .ca domains
• Site performance dashboards
• Data centers around the world to provide more reliable, faster speeds
• AI SEO tools

AI creation tools such as a blog and image generator.

Wix is another favorite for blog creation. It has all the heavy hitting website building capabilities, such as drag-and-drop tools and various templates. It’s also one of the best ecommerce platforms for bloggers and has strong uptimes, fast load speeds, and AI tools. Other things we love:

• Landing page builder
• Video maker tools
• Image resizing
• Social media marketing
• SEO guidance, including local SEO tools
• Integrated payment dashboard
• Curated social captions and trending hashtags
• Data and analytics features

WordPress is the platform that most people think of when they hear the word, “blog.” It is important to differentiate between WordPress.org and WordPress.com, however.

They can both be used to create your blog, but WordPress.org gives you complete creative control of your website as you’re self-hosting, whereas WordPress.com is ideal for smaller blogs and those with less hosting expertise. Here are some specific features for WordPress.org:

• Many beginner-friendly website builder tools
• Thousands of plugins to customize your blog how you want
• Easily formatted with advanced media management
• Advanced publishing tools, such as saved drafts, scheduled publishing, private content, etc.
• Thousands of themes to choose from, or create your own

Pre-optimized for search engines plus SEO plugins

Here’s a quick rundown of the top blogging platforms to help you find your best fit: